Job Summary
We are looking for an experienced and result-oriented Modern Trade Manager to manage and grow business with key modern trade accounts. The role will be responsible for achieving sales targets, developing key customer relationships, driving product visibility and distribution, and ensuring profitable business growth across modern trade channels.
Key Responsibilities
- Develop and execute the Modern Trade sales strategy in line with overall business objectives.
- Manage relationships with key modern trade customers and retail chains.
- Achieve monthly, quarterly, and annual sales and revenue targets.
- Drive distribution, product availability, assortment, and visibility across stores.
- Negotiate and manage customer agreements, promotions, trade schemes, and commercial terms.
- Plan and execute promotional activities, launches, in-store activations, and visibility programs.
- Monitor primary and secondary sales and identify opportunities for business growth.
- Prepare sales forecasts, annual operating plans, and customer-wise business plans.
- Track competitor activities, pricing, promotions, new product launches, and market trends.
- Coordinate with distributors, supply chain, finance, marketing, and internal sales teams to ensure smooth execution.
- Ensure optimum inventory levels and minimize stock-outs and excess inventory.
- Monitor customer-wise profitability, trade spends, claims, and outstanding payments.
- Conduct regular market and store visits to assess execution and identify gaps.
- Develop strong relationships with buyers, category managers, and other key decision-makers.
- Lead and motivate the Modern Trade sales team to achieve business objectives.
- Prepare regular MIS and management reports covering sales performance, targets, inventory, promotions, and customer profitability.
Candidate Profile
- Graduate/MBA in Sales, Marketing, or a related field preferred.
- 5–10 years of experience in FMCG/Spices/Food, with strong exposure to Modern Trade.
- Strong experience in handling key modern trade accounts and retail chains.
- Good understanding of modern trade commercial structures, negotiations, promotions, and category management.
- Strong analytical, negotiation, communication, and relationship-management skills.
- Target-oriented with strong business and commercial acumen.
- Willingness to travel extensively for market and customer visits.
